Don’t you dream of having a subscription box design that will leave a lasting impression?
A subscription business isn’t just about what goes inside the box, but also about the box itself.
According to a survey conducted by Packaging Digest, 75% of customers would be more likely to purchase a product if it had attractive packaging. Likewise, an impressive 59% of customers indicated that quality packaging made them more likely to recommend a product. Not only that (wait for more shocking news), apparently, customers are willing to pay more for products with attractive packaging, as 67% of survey respondents indicated that packaging had some influence on their purchasing decisions.
The survey also revealed that when presented with two similar products, consumers were more likely to choose the one with attractive packaging. We don’t want to fall behind in the competition, do we?
These statistics make it clear that packaging design is a critical factor in any subscription box business plan, as it can have a significant impact on customer satisfaction, loyalty, and sales.
And with the ever-increasing demand for subscription boxes, it’s crucial for companies to ensure their box design is up to par.
Isn’t it time to think (about) outside the box?
We’re here to show you how.
What Makes Subscription box Designs So Important?
Subscription packaging should be designed to make customers feel valued. It is the first impression a customer has of a product or service, and can simply make or break the customer’s experience.
1. Brand Recognition
The subscription box design is an important factor when it comes to developing brand recognition and creating a lasting impression with customers. The design of your packaging will also help customers to identify your subscription box business from other competitors.
2. Unboxing Experience
Packaging plays an important role in creating an enjoyable and memorable unboxing experience for customers. By creating an attractive and eye-catching design, you can make sure that the packaging is appealing to the customer and reinforces their decision to choose your subscription box service.
3. Cost-Effective Marketing
Investing in the subscription box design can be a cost-effective way of marketing your subscription box business. By creating attractive and eye-catching designs, you can encourage customers to share photos and videos of your subscription box on social media, which helps to spread awareness of your business and increase sales.
How Can I Have the Best Subscription Box Design for My Brand?
(There are 11 factors to be considered)
Good packaging not only protects the items inside but also creates a memorable unboxing experience for the customer. In this section, we will explore some creative and practical tips for designing the perfect packaging for your subscription box. We will cover everything from choosing the right materials to finding the perfect size and shape for your box; tune in!
1. Colors, Colors, Colors!
Using bright and inviting colors is an important visual feature for making the subscription box design stand out. A bright, eye-catching color palette can help grab and maintain attention, ensuring that customers take notice of the box. Opting for a consistent color scheme throughout all elements of the design, including the box, lid, and sleeve, will help to create a cohesive and memorable look.
2. Beware of the Texture
Incorporating texture into the subscription box packaging design is a great way to make it feel more tactile and interesting. Textures like matte, glossy, embossed, and soft-touch can be used to create a unique, luxurious look. Different textures can also be used to represent different elements of the box, such as a matte-finish on the box and a glossy finish on the lid.
(Create a memorable packaging design for your subscribers by using interesting materials such as velvet, faux leather, or burlap.)
3. Find a Typography That Is Your Type
The typography used for the subscription box should be easy to read and attractive. Bold, creative typefaces can help to create a unique and memorable look, while still remaining legible. If the box is part of a larger brand identity, then using fonts that are consistent with the brand’s visual style can help to tie everything together.
4. Perfection with Illustration
Illustrations can be used to create a unique, distinct look for the subscription box design. This can be done by using one or two illustrations as the main visual focus of the design, or by incorporating them throughout the design in a more subtle way.
Remember Barkbox from our previous article on pet subscription boxes?
Creative packaging design like them is hard to find!
At Barkbox, each box features unique illustrations that are often inspired by the items included in the box. (isn’t it just the cutest thing?) Take a look:
5. Shake the Shapes
Incorporating shapes into the subscription box design can add a unique, eye-catching element. This can be done by using shapes in the typography, illustrations, or logos, or by incorporating interesting shapes into the overall design of the box.
(Don’t be afraid to let the classic rectangle boxes go!)
6. Interaction Is the Key
Utilizing elements like pull tabs, flaps, and handles can help to make your subscription box packaging design interactive and engaging.
An outstanding packaging design should be user-friendly and designed with the user in mind. This means making sure that the design is intuitive and easy to use.
As an example, BarkBox often includes interactive elements such as scratch-off cards, sensory toys, and other surprises to level up the subscribers’ interaction and enhance the overall subscription box design.
7. Learn the Logo
Have your subscription box packaging design feature a unique logo or slogan. A catchy slogan, an eye-catching logo, or a clever phrase will help create a unique look on your packaging.
In general terms, using a cohesive, recognizable logo on the box is a great way to make the design stand out. The logo should be easy to read and recognize from a distance and should be consistent with the overall visual style of the box design.
8. Keep It Safe & Sound
The packaging should be designed to keep the contents safe and secure during shipping and handling. This means using materials that are shock-resistant and provides adequate cushioning and protection.
Using a tough material like bubble wrap, cardboard, or foam can help to protect your items and keep them safe during transit.
9. An Eco-Friendly Reminder
By utilizing sustainable materials, like bamboo or recycled paper, you can make your subscription box design more eco-friendly and appeal to environmentally conscious customers.
It will also help your business reduce waste and have a positive impact on the environment.
(Barkbox for instance, has a special “Pure Earth Pets” box, which is an eco-friendly subscription box filled with sustainable toys, natural treats, and other goodies.)
10. Hands Up for the Personal Touch!
Personalized packaging can allow customers to feel a connection to the product and the brand.
Incorporating a personal touch, like a handwritten note or a special message, can help to make your subscription box design more memorable and special.
Marketing is all about stories, and nothing makes your customers tell your story better than a personalized box.
11. Everyone Out of the Ring—It’s Time for Some Unboxing!
An outstanding packaging design for a subscription box should have a memorable and engaging unboxing experience.
This means creating a box that is unique, visually appealing and provides a sense of anticipation and excitement when it is opened.
To achieve this goal, you need to have a design that is appropriate for the type of product you are offering, as well as your target audience.
Incorporating interactive elements, like a secret compartment, a pop-up feature, or a special surprise can help to make the experience memorable. Don’t underestimate Pandora’s power; offering a unique and exciting unboxing experience will help your subscription box stand out and become popular!
Subscription box design should not be overlooked when creating a successful subscription brand; it can be the difference between a one-time purchase and a long-term customer.
It provides an opportunity to create a lasting impression with customers, enabling them to distinguish their brand from the competition. It can also be used to create an interactive experience that encourages customers to come back for more.
Don’t judge a book by its cover, but do judge a product by its box!
How about making your boxes as special as what they contain? Get on board with Subify to get all the help you need!