Online shopping must be a joy! Otherwise people would have just traveled to the closest store in the neighborhood and purchased what they wanted physically. But that was long time ago. None of us wants to leave that comfy position on the coach just to buy something. So the main reason why people love online shopping is because it’s easy.
Going through an store’s aisles without actually having to walk or dealing with the store’s employees, and taking as long as you want to choose between a red hat or a yellow one is a total bless.
Now a merchant’s job is to make the online process of shopping as easy as possible for the customers. Cause what brings back people to an online store is not only the products but also the service it offers.
Talking about bringing back the customers, what should you do in a case when you have done everything to make a purchase process easy on your online store but now one of the popular products of your online shop is out of stock for a while?
Besides the number of sales you may lose, what will you do about the disappointment your customers will exprience when facing the Sold-out tag? How are you going to bring them back in that case?
If you are a Shopify merchant dealing with this problem, here in this blog we will talk about ways to get your customers notified when products are back in stock. So stick with this blog to find out about the best Shopify notify when back in stock strategies.
What are back-in-stock notifications?
Back-in-stock notifications allow customers to be alerted when a product they have been waiting for is back in stock and ready to purchase. Any e-commerce store can benefit from these notifications. With Shopify notify when back in stock, customers can be kept up to date with the availability of products they care about and you can sell products even when out of stock.
Back-in-stock notifications can be an important part of a store’s customer service strategy. By sending out notifications, customers are reminded that their desired product is available and they can quickly purchase it. This helps to reduce customer frustration and keep customers engaged with their favorite stores.
Shopify notify when back in stock is especially important for stores that offer limited edition or exclusive items that customers want to purchase as soon as they become available.
In addition to driving sales, back-in-stock notifications can be used to promote your products. This is especially true for products that customers have been waiting for and are eager to purchase.
But remember that you should not use this strategy for products that will not be restocked. Because you don’t want your customers to wait for so long and get nothing! This can ruin your brand’s image.
What Should a good back in stock notification include?
Before we talk about ways to get your customers notified about an out-of-stock item, let’s see what should a good back-in-stock notification include.
- Product Information
it should provide clear and accurate information about the item that’s back in stock. Make sure to include the product name, a brief description of the item, and a link to the product page. This will make it easy for customers to find what they’re looking for.
- Fear of missing out
it should include an incentive to act quickly. Let customers know that they should buy the item now – before it sells out again. You could offer a discount code, or a limited-time promotion.
- Personalized message
A good back in stock notification should be personalized. Use the customer’s name in the notification, and provide details about their past purchases or interests. This will make the message stand out and make customers feel like the message was written specifically for them.
- Powerful Call to Action
Your back in stock notifications should include clear instructions on how to purchase the item. Make sure it’s easy for customers to find the item and add it to their cart. Include a clear call to action button that encourages customers to buy the item.
Easy Ways to Get Customers Notified when Products are Back in Stock
As a business owner, it can be difficult to keep up with customer demand and ensure that products are always in stock. Fortunately, Shopify offers a variety of features to help you keep your customers informed when products are back in stock. Here are five easy ways to get customers notified when products are back in stock on Shopify.
- Use Shopify Notify When Back in Stock App: One of the great benefits of using Shopify is its app store, which allows you to customize your store with a variety of helpful tools. The Shopify Notify When Back in Stock app allows customers to sign up to receive notifications when an unavailable product they are interested in is back in stock. This app is easy to set up and use, and it is a great way to keep your customers informed and engaged.
- Use Automated Email Notifications: With Shopify, you can easily set up automated email notifications for when products are back in stock. This is a great way to keep your customers in the loop without having to manually send out notifications.
- Leverage Social Media: Social media is a great way to keep your customers informed about new products, restocks, and other updates. Consider setting up automated posts that notify customers when a product is back in stock, or post a quick update when you have a restock.
- Use Push Notifications: Push notifications are a great way to reach customers quickly and efficiently. You can use Shopify apps that are integrated with apps like PushOwl to send push notifications to customers when products are back in stock. This is a great way to keep customers up to date without having to manually send out notifications.
- Offer Pre-Orders: Pre-ordering is a great way to ensure that customers get the products they want as soon as they become available. You can use a Shopify Pre-Order Manager app to offer customers the ability to pre-order products and receive notifications when they are back in stock.
These five easy ways to get customers notified when products are back in stock on Shopify are sure to keep your customers engaged and informed. Using Shopify notify when back in stock app, automated email notifications, social media, push notifications, and pre-orders are great ways to ensure that your customers are always in the loop about new products and restocks.
Wrap Up
product restocking notifications are a great way for businesses to ensure that customers can get the products they need and want. By implementing one or more of the five strategies mentioned in this article, businesses can ensure that their customers are always up-to-date on new products and restocking opportunities. This will not only help with customer satisfaction but also with overall sales. With the right strategies in place, businesses can easily keep their customers informed and informed customers are more likely to become loyal customers.