When it comes to the pros and cons of push notifications we should go back a little bit. From the past till now there have been different communication channels and tools. Communicating with a customer and talking about the product, customer needs, and satisfaction rate will be a shop owner’s concern forever. One of the newest ways of communicating is push notifications. Push notifications are an “in-the-moment” communication channel. They’re not suitable for promoting blog content, but they’re the best tool to send reminders about order shipping, offers, abandoned carts, and so on.

The content you choose to send with push notifications must be useful. Push notifications like any other communication channel have some pros and cons. Knowing the pros and cons of using push notifications can help you decide whether to choose them or not.

In this article, we are going to discuss the pros and cons of push notifications as a communication tool. We will also talk about the ups and downs of email marketing in the future. So keep reading to know more about the pros of using push notifications and the cons of using them.

Pros Of Push Notifications

Measurable Analytics

When talking about the pros of push notifications we should point to measurable metrics. There are metrics such as open rate, read time, segmentation, delivery rate, conversion rate, etc which help us in tracking and evaluating push campaigns.

Push notification tools usually have in-app analytics. Besides, you can connect them to google analytics and control the results.

Timesaving

One of the pros of push notifications is also about time. Push notifications can be directed automatically and save a lot of time. The behavior-based, location-based, and preference-based factors can be considered in categorizing these notifications.

Limited Personal Details

People do not enjoy sharing their emails and phone numbers. So receiving notifications with just one click is great news for many subscribers. Some people don’t like to give personal information such as emails and phone numbers. Among the pros of push notifications, limited personal details may be the most popular with subscribers.

Increased Customer Engagement

Push, Email, SMS, and other ways of communication are means of increasing customer engagement rate, and push notifications have proven to be a good one. With push notifications, the rate of opt-in, click-through, and conversion has proved to improve. Subscribers do not do too much by subscribing and reading the push alerts. So it’s an easy way to engage with them.

Visibility

Another pro of push notifications is visibility. Emails may get lost in the inbox or even worse spam box but push notifications are immediate and personalized messages that encourage users to take or finish an action.

Cons of Push notifications

Like any other thing in the world, there’s a dark side to push notifications too. Comparing good and bad aspects allows us to make the best decision.

Similarity to pop-up ads

If you ask people about the cons of push notifications they may say push notifications are similar to pop-up ads. Clarifying what the notifications are going to be about in the opt-in process can encourage the customer to click for receiving them.

Everyone Uses Them

Push notifications have proved to be useful, however, that can be their pitfall. Most apps and websites send notifications. But too many notifications can irritate people. As a result, your customers may block all the notifications in one go. In this case, the fact that push notifications are easy to use and highly engaging can change into one of the cons of this channel.

Exposed To Spamming

Push notifications are short yet a good channel for giving information and expecting action. That may be misleading and marketers may use this channel more than needed. Using push notifications too much can expose it to the risk of spamming.

Not Suitable For Carrying All Kinds Of Content

Sensitive communications like payments can’t be sent through push notifications. In fact, one of the cons of push notifications is that they’re not suitable for carrying all kinds of content. Email is a better channel for sending more important information and context.

Opting-out or ignoring

Opting out of Push notifications is just as easy as opting in. So whenever subscribers feel irritated, they can opt out immediately. Using the customization settings many would ignore notifications.

Some People Prefer emails

The email open rate is lower than push notifications but it has some features which can’t be ignored. Emails can stay in your inbox until you need them and you can read them more than once; This is not an option for push notifications. Another con of push notifications is the character limit which is not an issue with emails.

How Can You Avoid Losing Subscribers?

Push Notifications may be received by subscribers at any time: while eating, working, watching Tv, etc. This can be irritating. So to avoid losing subscribers, here are a few mistakes to watch out for:

• • General Updates: Not all information is useful. Unless an announcement is newsworthy or time-sensitive, don’t send it.

• • Aggressive Sales Tactics: Constantly sending promotional content isn’t a way of sticking to customers’ memory. Notifications must be personalized and based on interests and past behavior.

• • Blog Posts: Talking about blog content shouldn’t be placed in push notifications. Usually, time-limited events are worth to be put on push notifications.

• • Always Send Great Content: High quality and relevant content are two factors that make push notifications a useful tool for subscribers.

Just remember, one of the cons of push notifications is that they’re disruptive by nature. If your message isn’t good enough or can’t inspire the right action, You are not using it right.

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