Updated: Apr 10
Many shop owners, especially the traditional ones, are not so familiar with the marketing or sales skills that are required in the e-commerce business-like in Shopify. Selling products in a physical store is so much different than selling them in an online store.
When you can see what your customers are looking for and what items they seem interested in, it is so much easier to give them the right offer to persuade them to make the purchase.
1) Shopify Apps: Marketing and Sales
But in an online store, you can’t do that! First, because you can’t see your online customers and track them on your own; and second, because the number of customers in an online shop is usually so much more than in a physical store, which makes it really hard to follow up on each one of them manually.
For this purpose, there are many great apps available on Shopify’s app store that are offered for free or with a monthly subscription.
For different channels of digital marketing from advertising and retargeting to content marketing and SEO, there are so many apps that can work for you as an assistant, solving the challenges you might encounter when trying to be on the top of the minds of people who want similar products to the ones you sell in your shop.
Take a look at the marketing apps in Shopify’s app store: click here.
If you want to learn more about the best marketing and sales app for Shopify, click here.
The most important thing is that you figure out what your needs are as an online shop owner, and choose the right services for your business.
2) Shopify Apps: Orders and Deliveries
One of the other aspects that need to be considered is the shipping of products. When customers buy something in the physical stores, they pick it up themselves and there is usually no need for deliveries. However, customers ordering online expect a convenient delivery from your shop, and if you have too many orders, handling the deliveries might become messy.
You need to know each order needs to be ready by what date and deliver it to the customer. You can also make it possible for your customers to track their packages online, without having to contact you directly. This will also bring a sense of trust to your customers, and they might even come back to you in the future when they need a similar product.
some of the apps that are available in Shopify’s app store are developed to meet your delivery-related needs. Click here to visit the app store.
The apps in this category also include invoice and receipt creators, so that you can easily provide customers with a document that includes their order details for consistency, further follow-ups, or other purposes.
3) Shopify Apps: Finances
And last but not least, there is the matter of finances. You need to have a system for your transactions to know how much money you are spending and how much you are profiting from your shop. If your profit margins are not set correctly or if the costs of managing the business are more than what you are making by selling items, your business will be loss-making. Shopify apps in the finance category are especially helpful if you don’t have enough knowledge about financial management or you’re not that good at math. Since it can also be expensive to hire someone to do the job for you or manage your finances, you can just use one of these apps based on your needs and make sure that nothing goes wrong with your business.
Take a look at the list of the apps in finance: click here.