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How to Capture lost Shopify sales with Back In Stock Notifications?

Updated: Apr 10



Online store owners are no strangers to inventory problems. Every one may run out of products and it’s important to think about that day. Most visitors check out the site once and never come back, especially when the demanded product is out of the sale. In this situation using back-in-stock notifications is the best solution.

If you have a store in Shopify and don’t pay attention to stock management and out-of-stock follow-up system, your customers may be led elsewhere. Having a plan and using apps can save you from losing out without trying hard.

Read more about back-in-stock notifications and their power to divert considerable amounts of potential lost revenue back.




Why should we use Back In Stock Notifications?



There are two types of customers: The ones that exactly know what they want and buy it and the ones who are just browsing or as we call them window shoppers.

For the first type, it’s important to have the demanded product soon and if it is out of stock now, they want to know about restocking.


For the second type, it might be less important but that’s not true.

On Shopify, out-of-stock products are not hidden. So, window shoppers may find an out-of-stock product fascinating and tend to buy it later. On the other hand, you can have a sale opportunity after restocking and persuade window shoppers or the ones doubting to buy the product. by using back-in-stock email and push notifications you can capture lost revenue here.


So with back in stock email customers or visitors realize the product will be available any time soon again. Also, you don’t have to take that down. Taking a product out of the store is not so good for SEO and you might lose traffic and causes lost revenue.

capturing lost sales with back in stock notifications


What are back-in-stock notifications or email alerts?


Scenario 1


A visitor lands on your website



Clicks on a product and finds out it is out of stock



Leaves your store to buy it elsewhere


scenario 2


A visitor lands on your product page with an out of stock product



Sees the "get notified when back in stock" button



Clicks on the button and subscribes for push notifications and emails



Receives back in stock email and push notification



Clicks on the call to action push notification or email



Lands on the product page



Clicks on the "add to cart" button



Checks out



It’s easy to see which scenario is preferable. If you’re stuck with scenario one, your bottom line clearly suffers. If you are proactive and do something about it using back-in-stock email for instance, then you can improve the customer experience and increase sales.


The beauty is that it is simple to set up and it can be done almost immediately.


Shopping scenarios


Getting to know ReStock, the Shopify Back In Stock App



Restock can help you with sending back-in-stock notifications and back-in-stock emails and capture lost revenue and sales.



Key features:

  1. Easy to set up and autonomous

  2. No coding required

  3. Customizable widgets to suit your site theme

  4. Acquiring subscribers automatically

  5. Service support for all of our users


Working with Restock is easy and you can send emails or push notifications for capturing lost revenue.



How Does Back In Stock Notifications Help Businesses?


  • Increasing existing traffic

By using back-in-stock notifications more people are led to your website and more traffic means selling more!


  • Increase sales and revenue

Back-in-stock email or notifications reminds people about a product they wanted and was not available. Now by reminding them they tend to come back to your site and buy it. more traffic means gaining lost revenue and that happens with more visitors who turn into customers.


  • Building a relationship with the customer

Customers like to feel important and have a more human relationship with the business. back in stock messages are a way to show they’re important and you care about them.


  • Easy to use and automated

The panel is quite easy and almost everything is automated. Just command and watch!


  • Give visitors an option

Visitors like to have the option of checking the product later when it’s available. Back-in-stock messages give them that option.


  • Let visitors know about restocking

Just like what we said earlier visitors like to know about restock and also the discounts which came with restock! back in stock notifications and back-in-stock email is the best way to inform them.




#backinstock #backinstocknotifications #increasesales #increasetraffic

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