Benchmark Against Others, with Hengam
Every analysis tool provides you with data on your own product: how many users you have earned, what is your traffic, how many people signed up for your premium service, etc. So, you probably know what is the …
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Success Story of a Food App with Hengam
Hengam’s AI-based user engagement tool can be used in any business of any size. With the help of Hengam, you can easily identify and re-engage your app’s inactive users, reduce churn, and increase happy customers through crucial insights …
Hengam’s Challenges
What are the challenges Hengam faces? Most of the machine learning applications face a variety of challenges when they come into real world applications; so does Hengam. Among these challenges, having clean data is a common basic …
Push Notification Best Practices 2022
When is the best time to send push notifications and what’s the optimal number? When it comes to push notifications, timing means almost everything. Push notifications are mainly used to re-engage users that have been distant from your …
What is Hengam?
What is Hengam? Hengam is a customer engagement platform. With its help, you will be able to revive your idle users, plus, have insights and data about your users’ behavior. Right now Hengam focuses on push notification …
Marketing Automation for Small Businesses – Tips and Tools
Marketing automation tools are software and technologies that help businesses market more effectively on digital channels and automate repetitive time-consuming tasks. However, these tools are usually very expensive and cannot be used by all businesses. This is why …
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Strategies to Reduce Customer Churn
“Churn Rate” is one of the metrics we usually don’t like to hear about. The higher the number, the more worried we will become about our business. And the bad news is, churn is not inevitable. BUT! There …
What’s a Good Retention Rate?
First of all, let’s define what retention is: Retention refers to the ability of a company or a product to retain its customers or users over a time period. Then metric, retention rate, can be calculated based on three different …
Retention Marketing and Customer Retention Strategies 2022
Retention marketing is a trending marketing strategy, that focuses on the existing customer base. The goal of retention marketing is to make customers that engaged that they return to you to use your product again and again. Most …
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User Engagement Metrics for Apps and Websites
The ultimate goal for business owners is to engage their users with their business because engagements lead to sales and revenues. But how can you know if users are engaged with your digital product (website or mobile application)? …