Top 10 Shopify hacks to boost your sales in 2023

Updated: Nov 27



Today, running a Shopify store is not easy anymore. The competition is getting higher every day. If you want to run a successful shop, you probably need to hire Shopify web developers and read advanced e-commerce marketing guides.

This can be kind of true but you should know most successful Shopify brands don't have a magic wand.

If small things get done differently, they can have a huge impact on your revenue.

In this article, we will show you 10 Shopify hacks that can help you increase your sales as fast as you can.


1. Capture Lost Sales with Back in Stock

Having out-of-stock products is a common problem that online shop owners can probably face, but a very simple Shopify hack can help you recover those lost sales.

With the Back in Stock Alert app, you can let your customers subscribe to your out-of-stock product’s waiting list and notify them via email, SMS, and push notification when the product is available.

In this case, you have not only recovered the lost sale but made the customer look out for future notifications regarding your products.

Moreover, you will be able to recognize trends and manage your inventory efficiently at all times.


2. Use enticing product descriptions

It is crucial for businesses to provide consumers with product descriptions that tell them what they can expect from the product. Creating quality content doesn't require you to be a copywriter, but you should consider including these factors:

  • Consumer-friendly language

  • High-quality images of the product

  • Bullet points and short sentences that are easy to scan

  • SEO-optimized description

  • Clearly outlined features and benefits

  • Your product's use cases for consumers

If you want to save time and create high-quality product descriptions, you can also use AI description generator. This app helps you generate unique, fresh, SEO-optimized descriptions that can help you rank better in search results. Also, you can have hundreds of product descriptions at once with a fully automated AI-powered bulk description generator.


3. Make a loyalty program

A loyalty program encourages customers to purchase from your store consistently by offering incentives like discounts.

It can come in the form of a subscription service. In subscription services like Subify Subscriptions, customers can pay for products or services on a recurring basis instead of a one-time purchase - it can be daily, weekly, monthly, or even yearly.

A good strategy is to provide higher discounts for bigger frequencies to generate more recurring revenue and increase LTV. For example, you can offer 10% weekly, 15% monthly, and 20% annual discounts on your products.


4. Convert visitors to customers with discounts

You may have many visitors interested in your products but can't decide what to buy. If you want to convert those visitors into your customers, you can push them by offering incentives like discounts. You can offer amazing discounts on some or all of your products in your Shopify store.

But you need to know that doing this manually can be totally time-consuming. Instead, you can automate the whole process by using an app like Discounty to help you concentrate more on analysis and decision-making.


5. Create a referral program

Referral programs are one of the most useful Shopify hacks to boost your revenue. They allow your customers to promote your brand for you and reward them when they do so. By creating an infinite word-of-mouth loop, your store continues to attract more customers and sales.

For Instance, a company sees your referral page and wants to work with you to grow your brand's reach. You can use Shopify apps or a custom-built solution to start a referral program.


6. Set the right pricing tactic

Taking a look at your pricing can be one of the most powerful ways to increase Shopify sales.

You need to make sure your pricing is competitive in your industry since your customers are browsing a couple of stores to compare which one offers the best value.

In order to impress your customers, you should set competitive prices. Depending on your budget, you may want to experiment with a variety of pricing strategies to see what works best and increases profits, such as:

  • Price matching

  • Bundling products

  • Discounting

  • Free shipping


7. Make sure your store is mobile friendly

It's crucial to optimize your website for mobile and make your customers’ journey easy since many users visit your store on their mobile devices.

According to Shopify, mobile sales overtook desktop sales for the very first time in 2014 and the trend has been growing since then.

By 2024, it is estimated that 292 million people will own a mobile device of whom 187.5 million will be shopping with their smartphones.

Therefore, It's important to have a seamless mobile commerce experience in order to maximize your revenue.

Here are some easy tips to make the best experience for your mobile shoppers:

  • Use a responsive theme

  • Reduce pop-ups and distractions

  • Keep content short and concise

  • Use smaller images.

  • Remove any unused widgets or plugins to enhance your webpage load time.

  • Find out how mobile-friendly your site is with Google’s Mobile-Friendly Test

  • Enable Accelerated Mobile Pages (AMP)

  • Make sure your content is compatible across different devices, platforms, and operating systems.


8. Collaborate with influencers

According to Shopify, companies that use influencer marketing earn $5.22 for every $1 spent in 2021. Almost 48% of the world's population is active on social media such as Instagram, Facebook, or Twitter.

And thanks to online brands with great connections, influencer marketing is going to keep growing more than ever.

There are some ways you can strike up a successful partnership with an influencer:

  • If it is possible, you can ask a friend to introduce you to the influencer. Brands send influencers hundreds of messages, so having a connection can be quite helpful to build a relationship.

  • Look for influencers who are in your niche and find out their pricing, audience size, and active media. Then you can reach out to the influencer once you have found the right one.

  • ُSocial communities like hackernews are great ways to spread the word about your products, so doing research can be helpful to let you find influencers in your niche.


9. Optimize your store for SEO

Shopify store owners may find SEO one of the most challenging and time-consuming tasks to follow, but there are a few hacks to make it easier.

You need to run your site through the SEO checklist which includes keyword research, content strategy, optimizing photos, backlinking strategy, optimizing website speed, setting up Google Analytics and Google Search Console, and social media.

You can also optimize your Shopify store with a SEO tool, like Yoast. Using this tool can help you identify tweaks to your content that can boost its search engine performance. Basically, it scans your content and offers actionable tips for improving it.


10. Cross-sell & upsell products

Most of the tips can help you get more customers to buy more frequently from your store, but what about increasing customers’ average order value (AOV)?

Cross-selling and upselling are two fast ways to grow AOV on Shopify. Your customers can see frequently bought or related-to products with the ones they show interest in or add to their cart. Here are some of the best ways to make this happen:

  • Bundle deals

  • Discounts for larger purchases

  • Upgrades to current products

  • Extended warranties

  • Complimentary products

  • Faster shipping available


Bottomline

Without a doubt, getting your store up and running has been tough. Now, it is time to put all these efforts to good by optimizing your store for customers and search engines.

Using these simple Shopify hacks allows you to make more traffic and sales without putting in a lot of effort.

Furthermore, try to utilize multichannel marketing strategies in order to make sure you reach your target audience everywhere they go.


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