Your most popular products run out of stock the most frequently. So it is likely to lose so many customers while a product is not available. The last thing you want is to let a customer leave your store disappointed. Right?
The most practical way to solve this problem is to add a “notify me when this product is available” button to all your unavailable product pages. That’s why in this article, we are going to tell you how to add a “notify me when available button” to your Shopify store’s unavailable product pages using Restock Alert.
So let’s get into it without further ado!
How to add the “Notify me when this product is an available” button on Shopify
The first step for sure is going to the Shopify app store. Once you get to the apps page, click on the “add app” button to add the app to your shop. If you want to go to Restock Alert’s page on the Shopify app store, click here.
Now that you have added Restock Alerts to your Shopify store, the question is how can you create your first “notify me when available” button for your unavailable product pages and how can you send your first back-in-stock notification?
Well, to begin with, we recommend that you send a test notification to figure out how things work. To do so you need to go through the following steps:
1. Go to your Shopify admin.
2. Go to an unavailable product page or add a product with 0 stock (This is how Restock Alerts identifies out-of-stock product pages).
If you already have an out-of-stock product, uncheck the continue selling box so Restock Alerts can identify the product as an unavailable product
3. Look for the “Notify me when available” button. Normally you can find it under the “sold-out” button.
In case these steps did not work for you and you still can’t see the “Notify me when the product is available” button on your out-of-stock product pages, Restock Alert’s support team is always there to help.
After all, you should see the button on your unavailable product pages. Now let’s check and see if it works properly.
1. Click on the “Notify me when this product is available” button so a subscription form should appear.
2. Enter your email address to be notified via Email or allow to be notified via web push notification.
3. Go back to the Restock Alerts> Reports and you’ll see your request under the Requests section.
4. Now, select Products on the Shopify admin dashboard.
5. Set the inventory of the requested product to 1 and an email or push notification will be sent to your request. Then, if you check the Reports again, you’ll see a sent notification under the Sent notifications tab on the Reports page.
6. You may want to customize the widgets (Button, Subscription form, or Notifications) in the Customization section.
Why is it important to have a “notify me when this product is available” button?
Adding a "notify me when available" button will bring customers back to your store and help you convert sales you would have otherwise missed. Additionally, with the help of a back-in-stock alerts app like Restock Alerts, you can rearrange your inventory and get more of the high-demand products.
But the benefits of having this small button on your Shopify store don’t end here. so let’s see what other values it can offer:
Unavailable products are disappointing for your customers. In this situation, you can prove that you care about your customers.
Providing them with an alternative option shows them that you are not willing to let them down, which builds trust. Your customers will know that they can count on you in all situations. That translates to more loyal customers.
Recognizing customer needs
By giving your customers the option of getting notified when a product is available again, you are essentially doing yourself a favor. How?
This will allow you to know exactly how many people are interested in purchasing a particular product that is not available in your store.
Be a hero and give your customers what they want as soon as possible!
Identifying popular products
When adding products to your Shopify store that you're uncertain will be popular, use the same strategy in a different way. How?
When you are about to launch a new product, you can add a "coming soon" button and see how many people sign up for a waiting list. For every new launch, you can create an in-demand inventory.
Suppose you see a long line of people waiting outside a physical store as you pass by. Despite not knowing why they are waiting, you may be unconsciously thinking there is something there worth waiting for.
That's exactly what the "Notify me when this product is available" button does for your Shopify store. Firstly, you show that this product is so popular that there is a waiting list, and then you let your potential customers get on it. A waiting list creates the perception that a lot of people wanted the same thing.
Keeping customers on your website
Unless you offer back-in-stock notifications, shoppers will leave your website for Google, where they will search for products you don't have.
Keep the bounce rate low in your Shopify store by notifying them that the item will be available soon. Therefore, customers are more likely to explore your website further and buy other items.
Now let’s talk stats!
Long story short, avoidable customer churn is costing U.S. businesses $136 billion a year.
According to PWC, among all the people they interviewed, 32% of the people said that, after just one negative experience, new and current customers would stop doing business with a brand or company they’d previously loved despite previously excellent customer service. It is also possible that an unavailable product can be viewed as a negative experience, leading to customer loss. And you don’t want that for sure.
Kolsky concluded that customer churn can be reduced by 67% if companies succeed in solving customer issues during the first time interaction and successfully managing customer expectations. It is the same thing you do when you offer a "notify me" button to your customers so they know when a product will be available in your store.
With all that has been said, what is stopping you from adding this Golden button to your Shopify store?