As you probably know, Hengam is an AI-based platform that predicts user churn and tries to decrease it. But how does Hengam calculate the churn rate and the lifetime of users in an app, or so to say the revived users? And finally, how can we define the number of revived users? Revived Users in Hengam The key to understanding these calculations is the concept of the “control group.” A control group is a standard to which comparisons are made in an experiment. Experiments usual

The ultimate goal for business owners is to engage their users with their business because engagements lead to sales and revenues. But how can you know if users are engaged with your digital product (website or mobile application)? Well, there must be some metrics or values you could track to know if users are engaging with your product or not. We are going to elaborate more upon these metrics hereunder. But, before that, let’s define what user engagement means. User Engageme