Push notifications are messages that can reach people anywhere and at any time on their digital devices. Push notifications are the most important communications channel used between apps and their users, and they have a huge impact on the engagement rate. However, they have the potential to be disturbing or annoying if not used right. Push notifications catch the user’s attention. They are a great way to regain the users who aren’t engaging directly with your app. They conve

“Churn Rate” is one of the metrics we usually don’t like to hear about. The higher the number, the more worried we will become about our business. And the bad news is, churn is not inevitable. BUT! There is also good news: We can reduce customer churn and increase user loyalty. What to do to reduce customer churn First Impressions Matter As we have also mentioned in the “What’s a Good Retention Rate?” article, it’s important to make the user onboarding process as smooth and s

The ultimate goal for business owners is to engage their users with their business because engagements lead to sales and revenues. But how can you know if users are engaged with your digital product (website or mobile application)? Well, there must be some metrics or values you could track to know if users are engaging with your product or not. We are going to elaborate more upon these metrics hereunder. But, before that, let’s define what user engagement means. User Engageme

Around 30% of people uninstall an app in a month after they have installed it on their phones. This is actually a big number if we consider the amount of marketing budget that has been invested to entice these people to install the very app in the first place. So, there needs to be a solution to decrease app uninstalls. There are different reasons behind this uninstalls: Tedious Sign-Up Process Too Many Permissions Storage Availability Data Usage Battery Usage Messing with th

Users nowadays install a lot of apps; most of which are in social media, messaging, and game categories. Setting aside the popularities, lots of apps are being installed every second and that is a good thing for app owners and developers because chances are high their app will be installed on a handful of devices. However, there are downsides to it, that people are unconsciously installing apps and will delete them after a short while or never use them again. Let’s be realist

Today, at the rate that technology is developing, it seems kind of weird if we see someone without a smartphone (or some other kind of digital widget). So, if you are reading this, you are probably one happy owner of a smartphone and you might have seen messages showing on your device many many times. We are going to tell you what those messages are: Push notifications. Push notifications Push notifications are (usually small) messages that can reach people anywhere and at an