Marketing automation tools are software and technologies that help businesses market more effectively on digital channels and automate repetitive time-consuming tasks. However, these tools are usually very expensive and cannot be used by all businesses. This is why we have decided to introduce you to tools for marketing automation for small businesses. Marketing automation tools result in increasing the efficiency of marketing campaigns and reducing human error. These tools a

Around 30% of people uninstall an app in a month after they have installed it on their phones. This is actually a big number if we consider the amount of marketing budget that has been invested to entice these people to install the very app in the first place. So, there needs to be a solution to decrease app uninstalls. There are different reasons behind this uninstalls: Tedious Sign-Up Process Too Many Permissions Storage Availability Data Usage Battery Usage Messing with th

Marketing automation tools are software platforms and technologies designed to help businesses market more effectively on digital channels and automate repetitive time-consuming tasks. Marketing departments and consultants benefit from this technology by specifying criteria and outcomes for processes; which are then interpreted, stored, and executed by the automation software, resulting in increasing efficiency and reducing human errors. Today, around 51% of businesses curren

Users nowadays install a lot of apps; most of which are in social media, messaging, and game categories. Setting aside the popularities, lots of apps are being installed every second and that is a good thing for app owners and developers because chances are high their app will be installed on a handful of devices. However, there are downsides to it, that people are unconsciously installing apps and will delete them after a short while or never use them again. Let’s be realist